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Books

Postmodernism

Geoff Wade reviews Postmodernism, or the Cultural Logic of Late Capitalism by Fredric Jameson.

The ‘end of ideology’ has been proclaimed often enough over the last few years, and has been given official status by Mrs. Thatcher and Mr. Major, Mr. Reagan and Mr. Bush; all of whom – with an air of exquisitely quaint certitude – assume that their own asseverations and rhetorical legitimations of capitalism are not ideology, but something else, perhaps the natural virtue of the family, or expressions of the natural impulses of the ‘market’, which are somehow part and parcel of our very genes.

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