Dear Socrates

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Having returned from the turn of the Fourth Century B.C. to the turn of the Twenty-First A.D., Socrates has eagerly signed on as a Philosophy Now columnist so that he may continue to carry out his divinely-inspired dialogic mission.

Dear Socrates,

Teaching a masters’ level course in marketing, I gave my students the assignment of reading a book I have written that uses dialogue and a story to teach marketing. The assignment was simply to read and discuss the book. The only criterion for successful completion of the assignment was to show me through conversation that they had read the book. My idea was that we could then have a spoken dialogue about what they had read and together arrive at insights about marketing. But many of my students had extreme difficulty reading a dialogue.

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